Obrolin Aja Group

In the fast-evolving world of digital marketing, Telegram has emerged as an influential player. With over 900 million monthly active users, Telegram is no longer just a messaging app—it’s a hub for community-building, brand engagement, and now, targeted advertising. As businesses seek new avenues to reach niche audiences, Telegram ads have sparked interest. But one question remains central to any marketing strategy: What is the Telegram ads price, and is it worth it?

This article unpacks the pricing structure, factors that influence the cost, and tips to get the best value from your Telegram advertising budget.

Why Advertise on Telegram?

Before diving into Telegram ads price, it's essential to understand why Telegram advertising is gaining momentum.

Unlike traditional social media platforms like Facebook or Instagram, Telegram focuses on privacy, decentralization, and content control. This means users often belong to tight-knit groups, niche channels, and interest-based communities, making it an ideal environment for brands looking to engage specific demographics.

Telegram's advertising platform, launched officially in 2021, offers sponsored messages that appear in public one-to-many channels with 1000+ subscribers. These ads are non-intrusive, text-only, and privacy-respecting—qualities that align with Telegram’s ethos and attract users who are usually ad-averse on other platforms.

Telegram Ads Price: A Transparent CPM Model

Telegram uses a CPM (Cost Per Mille) pricing model, which means advertisers are charged per 1,000 impressions of their ad. According to Telegram’s official advertising platform:

• Minimum CPM: €2 (approximately $2.20 USD)

• Minimum budget: €2,000 per campaign

• Minimum initial deposit: €10,000 (refundable)

This structure makes Telegram ads accessible for medium to large businesses, though the €10,000 deposit might deter smaller players from entering the platform directly. However, third-party Telegram ad networks offer alternative entry points for startups and small businesses (more on that later).

Factors Influencing Telegram Ads Price

While the base CPM gives a starting point, actual ad costs vary based on several key factors:

1. Channel Audience Size and Engagement

Larger, highly engaged channels naturally cost more. For instance, targeting a finance or crypto channel with 1 million+ subscribers will command a higher CPM than a niche tech discussion channel with 10,000 subscribers.

2. Targeting Criteria

Telegram’s advertising allows for language and topic targeting, but lacks the granular options seen on Meta or Google platforms. Still, ads can be fine-tuned based on:

• User language

• Topic relevance

• Channel type (news, entertainment, crypto, tech, etc.)

More niche or competitive categories typically raise the CPM.

3. Placement Strategy

If you're working through a Telegram influencer or channel admin directly (outside Telegram’s official platform), placement costs are negotiable. Some popular channels may charge flat rates per post, often ranging from $50 to $5,000 depending on reach and brand fit.

Telegram Ads Price vs. Other Platforms

Let’s put Telegram ads price in context by comparing it with CPMs on other platforms:

Platform

Average CPM

Telegram

€2+

Facebook Ads

$5–$12

Instagram Ads

$4–$10

Twitter Ads

$6–$10

LinkedIn Ads

$6–$9

Telegram’s starting CPM is relatively low, but with fewer targeting options, it’s best suited for broad-interest campaigns or awareness-based marketing.

Telegram Ad Networks: A Workaround for Small Businesses

Given Telegram's high minimum deposit (€10,000), many small brands and solopreneurs opt to go through third-party Telegram ad networks or freelancers who coordinate with Telegram channel admins.

These networks often operate on:

• Pay-per-post basis

• Performance-based campaigns (like CPC or CPA)

• Flat monthly rates for recurring sponsored messages

Typical prices via these networks:

• Small niche channel (5k–10k users): $20–$100 per ad

• Medium channel (10k–50k users): $100–$500 per ad

• Large influencer-style channels (100k+ users): $1000+

This method bypasses Telegram's official ad system, offering more creative control and negotiation leverage.

Best Practices to Maximize Your Ad Budget

To make every dollar of your Telegram ads price count, consider the following tips:

✅ Craft a Clear, Concise Message

Telegram ads are text-only, so your copy needs to be short, sharp, and scroll-stopping. Focus on benefits, not features.

✅ Leverage A/B Testing

Try different versions of your message on different channels to compare CTRs and engagement metrics.

✅ Target Niche Communities

Instead of broad campaigns, focus on laser-targeted Telegram communities. For example, if you’re selling a crypto product, advertise on DeFi or NFT-related channels.

✅ Track Performance Manually

Telegram doesn't yet offer deep analytics like Meta or Google. Use UTM links, landing page trackers, and custom promo codes to monitor performance.

Challenges and Limitations

While Telegram ads price is attractive, the platform comes with a few drawbacks:

• Limited targeting and analytics tools

• No image or video support in official sponsored messages

• High entry cost for official ad platform (€10,000 deposit)

• Lack of real-time A/B testing features

However, if you navigate these constraints creatively, Telegram can be a high-ROI playground for advertisers—especially those in tech, crypto, gaming, finance, and education niches.

The Future of Telegram Advertising: A Platform to Watch

As privacy concerns grow across the internet, Telegram’s ad-light approach may become more appealing than the data-heavy advertising models of Meta or Google. If Telegram expands its targeting features and analytics suite, it could evolve into a powerful alternative to mainstream ad platforms.

The Telegram ads price, while still a barrier for some, is competitive enough to attract serious marketers, especially in B2C sectors. Its ability to tap into hyper-engaged, topic-specific audiences sets it apart from more generalized platforms.

Final Thoughts: Is Telegram Advertising Worth the Price?

The short answer: Yes, if used strategically.

Telegram ads price, while modest in terms of CPM, requires a thoughtful targeting strategy and message clarity to drive results. Whether you're using the official platform or leveraging third-party ad networks, Telegram offers unique access to niche communities that few platforms can match.

As more users seek out platforms that prioritize privacy and meaningful content, Telegram is poised to become the next big destination for ethical, effective digital advertising.